Privacy Policy

Effective Date: 31st March 2025

  1. Introduction

At whichannuity.co.uk (“we,” “our,” or “us”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website (the “Website”).

By using the Website, you agree to the practices described in this Privacy Policy. If you do not agree with any part of this Policy, please refrain from using the Website.

  1. Information We Collect

We collect information to provide and improve our services. This may include:

2.1 Personal Information

We collect personal data that you voluntarily provide, including but not limited to:

  • Your name, email address, and contact details when you fill out a form or communicate with us.
  • Any other personal information you provide when making an enquiry.

2.2 Non-Personal Information

We also collect non-personal information automatically when you visit the Website, such as:

  • Your IP address, browser type, operating system, and referring website.
  • Browsing activity, including pages viewed and time spent on the Website.
  • Device information, including screen resolution and language preferences.

This data helps us understand how visitors use the Website and improve our services.

  1. How We Use Your Information

We use the information collected for the following purposes:

Providing and managing the Website, ensuring its functionality and security.
Responding to your enquiries and providing relevant support or assistance.
Sending updates and communications (only if you have opted in to receive them).
Improving Website performance through analytics and usage insights.
Complying with legal requirements and protecting our business from fraud or misuse.

  1. Disclosure of Your Information

We do not sell or trade your personal information. However, we may share it in the following situations:

  • With your consent – when you authorise us to share your details.
  • For legal compliance – to meet legal obligations, enforce our Terms of Use, or protect our rights.
  • To protect safety and security – if necessary to prevent fraud, security breaches, or harm.
  • In business transfers – if our business is merged, sold, or restructured, your data may be transferred as part of the transaction.
  1. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and understand Website traffic. These technologies help us:

✔ Store preferences and improve site usability.
✔ Track visitor behaviour and analyse Website performance.
✔ Deliver relevant advertisements and measure their effectiveness.

You can control your cookie settings in your browser. For more details, see our Cookie Policy.

  1. Third-Party Links

The Website may contain links to third-party websites. We are not responsible for the privacy practices of external sites. We encourage you to review their privacy policies before providing any personal data.

  1. Security of Your Information

We take appropriate measures to protect your personal information from unauthorised access, loss, or misuse. These measures include encryption, secure servers, and regular security assessments.

However, no method of data transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

  1. Children’s Privacy

The Website is not intended for children under 13 years of age. We do not knowingly collect personal data from children. If we become aware of any such data, we will take steps to delete it promptly.

  1. Your Data Rights & Choices

Depending on your location, you may have the following rights regarding your personal data:

Access & Correction – Request a copy of the data we hold and correct any inaccuracies.
Deletion – Request deletion of your personal information, subject to legal obligations.
Opt-Out of Marketing – Withdraw consent for marketing communications at any time.
Restrict Processing – Request limitations on how we use your data.

To exercise any of these rights, please contact us.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, regulatory, or operational changes. Any updates will be posted on this page with the revised effective date.

Your continued use of the Website after changes are posted constitutes acceptance of the updated policy.

  1. Contact Us

If you have any questions about this Privacy Policy, please get in touch with us

© Which Annuity 2025.

Please remember that the content on this site is purely informational and should not be considered personal financial advice. We are not affiliated with any of the websites mentioned or linked to on our website.